Privacy Policy

1. Information we collect

Information you give us

• Account information: name, email address, phone number, account type (Advertiser or Screen Owner), and your password (stored only as a secure hash).
• Enquiry and onboarding forms: if you ask to advertise or to list a venue, even without an account, we collect your name, phone number, email, business or venue name, address, city and any message you send. If you message us on WhatsApp, we receive your WhatsApp name, phone number and the messages you send.
• Venue and screen information (screen owners): venue details, screen locations, photos, availability and content preferences, such as the types of ads a venue does not want shown.
• Payout information (screen owners): the account holder’s name, plus either a bank account number and IFSC code or a UPI ID. We use this only to pay you.
• Booking and campaign information (advertisers): selected screens, dates, pricing, booking status, payment references, and the images and videos you upload.

Information collected automatically

• Technical data: IP address, browser and device type, and logs of activity on the Service. We use these to run and secure the platform, for example to block repeated failed logins.
• Screen and playback data: records of what played on each screen and when, and screen health signals such as whether a screen is online.

Information from others

• Google sign-in: if you sign in with Google, Google shares your name and email address with us.
• Phone login: if you sign in with a one-time code, our SMS provider confirms the number that received it.

2. How we use information

We use information to:

• Create and manage accounts and let you sign in.
• Process bookings and payments, review uploaded ads, and deliver campaigns to screens.
• Pay screen owners their share of completed bookings.
• Show marketplace listings, availability and screen health to the right users.
• Respond to enquiries and help new venues join the network.
• Send you messages about bookings, payouts, your account, security and support.
• Keep the Service secure, prevent fraud and misuse, and enforce our Terms of Service.
• Meet legal, tax and accounting obligations.

3. How we share information

We do not sell your personal information. We share it only in these cases:

• Service providers that help us run the Service, each under contract:
  • Razorpay (payments)
  • Resend (email delivery)
  • MSG91 (SMS one-time codes)
  • Google (sign-in)
  • WhatsApp (if you message us there)
  • Bunny.net (storage and delivery of ad images and videos)
  • Our cloud hosting and database providers
  • Our content-checking provider
• Other users, as needed for a campaign: screen owners see which ads are booked on their screens. Advertisers see screen and venue details. We don’t show advertisers a screen owner’s payout details, and we don’t show screen owners what an advertiser paid.
• Legal and safety: when required by law or a court order, or to protect the rights and safety of our users, the public or the Service.
• Business transfers: if Adverow is involved in a merger, acquisition or sale of assets, your information stays protected under this policy.

4. Ads, content checks and playback

Advertisers upload images and videos for the screens they book. We store these files to review them, play them on screens and keep campaign records. Before an ad runs, it’s checked automatically against content rules, including the types of ads each venue has chosen not to show, and it’s then reviewed by our team. Screens record what played and when, so we can confirm delivery, calculate screen owner earnings and fix problems.

5. Cookies

We use cookies to keep you signed in and to protect your account. Our sign-in cookies can’t be read by scripts on the page, which helps protect against account theft. We also store small preferences in your browser. We don’t use advertising or third-party tracking cookies on our website. If you block cookies, you won’t be able to sign in or book.

6. How long we keep information

• Accounts: while your account is active, and for a reasonable period afterwards to settle any open bookings or payouts.
• Bookings, payments and payouts: as long as tax and accounting law requires.
• Enquiry forms: only as long as we need to respond to you and follow up.
• Uploaded ads: for the campaign, and afterwards only as long as we need them for our records.

7. Security

We protect information with encrypted connections (HTTPS), secure password storage, role-based access, and extra encryption for sensitive data such as bank account numbers. No system is perfectly secure, so please use a strong password and keep your login details private.

8. Your rights

Under India’s Digital Personal Data Protection Act, 2023 and other applicable laws, you can:

• Access and correct your information. Most of it can be edited from your dashboard.
• Ask us to delete your account and information. Email us to do this; some records, such as payment and tax records, must be kept for as long as the law requires.
• Withdraw your consent at any time. This doesn’t affect anything we did before you withdrew it.
• Raise a complaint with our Grievance Officer (see Section 12), and, if you’re not satisfied, with the Data Protection Board of India.

We may need to verify your identity before acting on a request.

9. Children

The Service is for people aged 18 and over. We don’t knowingly collect information from children. If you think a child has given us information, contact us and we will delete it.

10. Where information is stored

We are based in India. Some of our service providers may store or process information outside India, with appropriate safeguards and as the law allows.

11. Changes to this policy

We may update this policy from time to time. We’ll post the new version here and change the “Last updated” date. For important changes, we’ll also tell you by email or in the app.

12. Contact and Grievance Officer

For privacy questions or requests, or to reach our Grievance Officer, email hello@adverow.com. We’ll reply as soon as we can.