Terms of Service

1. About these Terms

The Service is operated by Adverow (“Adverow”, “we”, “us” or “our”). These Terms are an electronic record under the Information Technology Act, 2000 and the rules made under it, and do not need a physical or digital signature to be binding.

Some features may have additional terms shown when you use them — for example, a custom quote, a screen partner agreement or a promotion. If those terms conflict with these Terms, the additional terms apply to that feature.

Our role. Adverow provides the technology that lets Advertisers book ad time on Screens operated by Screen Owners. Unless we say otherwise in writing, we do not own the Screens or the venues, are not a party to any arrangement between a Screen Owner and its venue, and do not control foot traffic at any location. Approving a Creative means only that it passed our review for playback. It is not an endorsement of the Advertiser, its products or its claims.

Definitions. In these Terms:

• Advertiser — a person or business that books screen time to show ads.
• Screen Owner — a venue or partner whose digital screens are listed on the marketplace.
• Screen — a display connected to the Service on which ads are played.
• Creative — an image or video ad you upload.
• Booking — a reservation of slots on one or more Screens for a set of dates. A booking across several Screens bought together is a bundle.
• Campaign — the period during which an approved Booking plays.
• Plan — a package (such as a number of Screens for a number of days) offered at a listed price.

2. Eligibility and accounts

You must be at least 18 years old and legally able to enter into a contract to use the Service. If you use the Service on behalf of a business, you confirm that you are authorised to accept these Terms for it, and “you” includes that business.

• Advertisers can create an account themselves using email and password, Google sign-in or a one-time passcode sent to their phone.
• Screen Owners join by applying through our partner page. We review each application and may accept or decline it at our discretion; accepted Screen Owners are set up by us.

You must give accurate information and keep it up to date. Keep your password and sign-in methods secure — you are responsible for everything done through your account. Tell us immediately at hello@adverow.com if you think your account has been accessed without permission.

3. Plans, pricing and taxes

• All prices are in Indian Rupees (INR) and include GST at the applicable rate unless clearly stated otherwise.
• The price, Screens and dates for your Booking are shown before you pay. That is the price you pay; we do not add setup fees.
• We may change Plans and prices at any time. Changes do not affect Bookings you have already paid for.
• Custom packages are agreed by written quote. The quote’s price and terms apply to that Booking.
• Play counts, footfall and other audience figures shown on the Service are estimates. They are not a guarantee of how many times your ad will play or how many people will see it.

4. Bookings and reservation holds

• When you select Screens and dates, we hold those slots for a limited time shown at checkout. If you don’t complete payment in that time, the hold expires and the slots are released.
• Payments are processed by Razorpay. A Booking is confirmed only when payment has been received and the Booking has been approved under section 6. Paying does not by itself guarantee that your Campaign will run.
• A bundle is booked, approved, cancelled and refunded as a single unit.
• Check the Screens, dates and Creatives in your Booking before paying. We are not responsible for errors in details you entered.

5. Ad content rules

You are solely responsible for your Creatives. Each upload must meet the file format, size and length limits shown at upload. You confirm that you own, or have every licence and permission needed for, everything in your Creatives — including images, music, trademarks and the likeness of any person — and that your Creatives comply with applicable law, including the Code for Self-Regulation of Advertising Content in India issued by ASCI.

Creatives must not contain or promote:

• False, misleading or unsubstantiated claims, or hidden charges.
• Tobacco or nicotine products, or direct or surrogate advertising of alcohol, in breach of applicable law.
• Betting, gambling or wagering of any kind.
• Prescription drugs, or claims of miracle cures or magical remedies.
• Obscene, sexually explicit or indecent content, including any indecent representation of women.
• Hate speech, or content that is defamatory, harassing or discriminatory, or that could promote violence or offend religious sentiments.
• Weapons, illegal goods or services, or anything that encourages unlawful activity.
• Content that infringes anyone’s copyright, trademark, privacy or other rights.
• Content that is unsafe to show in a public place, such as rapid flashing that may trigger photosensitive seizures.

Political and election ads may run only with our prior written approval, and must carry any disclosures and pre-certification required by the Election Commission of India and the Model Code of Conduct.

Each Screen Owner may also block categories of ads on their Screens. A Creative that falls into a blocked category can’t be booked on that Screen.

6. Content review and approval

Every Creative is checked before it plays, using automated tools and review by our team.

• Our team approves or rejects each Booking. We may reject a Booking, or remove an approved Creative from Screens at any time, if we believe it breaks these Terms, the law or a venue’s rules, or if a public authority asks us to.
• A paid Booking that is rejected, or that has not been approved before its last campaign date, will be refunded as described in section 8.

Our decisions on content are final, but you can write to us at hello@adverow.com to ask about one.

7. Campaign delivery

Approved Creatives play in a shared rotation of ad slots during each venue’s operating hours. Screens can be affected by power cuts, network problems, maintenance or venue decisions, so we do not guarantee that any Screen will be on at all times or that your ad will play an exact number of times.

If a Screen in your Campaign was unavailable for a substantial part of the booked period, tell us at hello@adverow.com within 7 days after the Campaign ends. If we confirm the shortfall, we will, at our option, extend or reschedule the affected part of the Campaign or refund a proportionate amount. This is your only remedy for under-delivery.

8. Cancellations and refunds

Unpaid bookings. You can cancel a Booking that has not been paid for at any time from your dashboard. Nothing is charged.

Paid bookings — cancelled by you. To cancel a paid Booking, email us at hello@adverow.com with your Booking reference. If you ask before the Campaign’s start date, you will get a full refund. Once a Campaign has started, it can’t be cancelled for a refund, except as set out in section 7.

Paid bookings — not run because of us. You will get a full refund if your Booking is:

• rejected in review;
• cancelled by us; or
• not approved before its last campaign date.

How refunds are paid. Refunds go back to the original payment method through Razorpay. We start the refund after the Booking is cancelled or rejected; it usually reaches your account within 5–7 working days after that, depending on your bank. You can follow the status and reference number in your Booking. A bundle is refunded as a whole.

Completed Campaigns are not refundable. Nothing in this section limits any right to a refund you have under applicable consumer protection law.

Chargebacks. Please contact us before raising a dispute with your bank. If you raise a chargeback for a Booking that was delivered, we may suspend your account until it is resolved.

9. Screen owner terms

If you list Screens on Adverow, you agree to:

• Keep your venue details, Screen locations, photos, operating hours and blocked categories accurate.
• Keep approved Screens powered, connected and working during listed operating hours, and tell us promptly about outages or venue closures.
• Play approved Creatives as scheduled, without editing, covering, skipping or replacing them.
• Make sure any content you show on your Screens yourself follows section 5, and that you hold the rights needed for it.
• Hold any permissions needed from your venue, landlord or local authorities to operate the Screens, and follow applicable law.

Earnings. You earn the revenue share set out in your partner agreement or dashboard. Earnings count only once a Campaign has been completed; cancelled, rejected or refunded Bookings earn nothing.

Payouts. Earnings are paid monthly to the bank account or UPI ID you give us, according to the payout schedule and minimum payout amount shown in your dashboard. You must keep your payout details correct; we are not responsible for payments made to details you supplied.

You are responsible for your own taxes on your earnings, including GST registration where it applies to you. We may deduct tax at source where the law requires it. We may hold back or adjust a payout while we investigate suspected fraud, a breach of these Terms or a payment error.

10. Acceptable use

You must not:

• Break any law, or use the Service to help anyone else do so.
• Use another person’s account, or misrepresent who you are or whom you act for.
• Make fraudulent bookings or payments, or use a payment method you are not authorised to use.
• Try to bypass security, access data that isn’t yours, or probe, scan or test the Service for weaknesses without our written permission.
• Upload malware or send automated or abusive traffic to the Service.
• Scrape, copy or resell the Service, its listings or its data.
• Reverse engineer the Service or the screen software, except where the law allows it.
• Interfere with or tamper with any Screen or playback device.

11. Your content and our intellectual property

Your content. You keep ownership of your Creatives and other content. You give us a non-exclusive, royalty-free, worldwide licence to store, copy, process, check, resize and show that content as needed to run the Service — including playing it on booked Screens and showing previews in your dashboard and to our team. This licence ends when the content is deleted, except for copies we must keep for legal or record-keeping reasons.

Our platform. The Service, including its software, design, text, logos and the Adverow name, belongs to us or our licensors. These Terms give you a limited, non-transferable right to use the Service for its intended purpose, and nothing more.

Feedback. If you send us suggestions or ideas, we may use them freely without any obligation to you.

12. Privacy and third-party services

Privacy. Our Privacy Policy explains what personal data we collect and how we use it. By using the Service, you also agree to how we handle data as described there.

Third-party services. The Service relies on third parties, such as our payment partner (Razorpay), Google sign-in, and hosting and messaging providers. Your use of their services may also be subject to their own terms and privacy policies. We are not responsible for third-party services we do not control.

13. Changes to the Service and these Terms

Changes to the Service. We are always improving the Service and may add, change or remove features, Screens, locations or Plans. We may also take the Service down briefly for maintenance. We will try to give notice of changes that significantly affect a paid Booking; if we can no longer run it, you will be refunded under section 8.

Changes to these Terms. We may update these Terms from time to time. The new version will be posted on this page with a revised “Last updated” date. If a change is significant, we will tell you by email or in the app before it takes effect. Bookings already paid for continue under the Terms in force when you paid. If you continue to use the Service after a change takes effect, you accept the updated Terms.

14. Suspension, termination and closing your account

We may suspend or close your account, or remove Screens or Creatives, if you break these Terms, if your use creates risk or legal exposure for us or other users, or if the law requires it. Where reasonable, we will tell you why.

You can stop using the Service at any time. To close your account, email hello@adverow.com. Closing an account does not cancel paid Bookings or undo amounts owed, and we may keep certain records as required by law, as described in our Privacy Policy.

Sections that by their nature should continue — including those on payments and refunds, payouts owed, content licences, intellectual property, disclaimers, limitation of liability, indemnity and governing law — survive after your account is closed.

15. Disclaimers and limitation of liability

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE OR ANY SCREEN WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT ANY CAMPAIGN WILL ACHIEVE A PARTICULAR AUDIENCE, REACH OR BUSINESS RESULT.

TO THE FULLEST EXTENT PERMITTED BY LAW, ADVEROW WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, DATA OR GOODWILL, ARISING FROM OR RELATING TO THE SERVICE.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNTS YOU PAID US, OR WE PAID YOU AS A SCREEN OWNER, IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, AND (B) ₹5,000.

Nothing in these Terms limits liability that cannot be limited under applicable law, such as liability for fraud.

Events beyond our control. We are not responsible for delays or failures caused by events beyond our reasonable control, including power or internet outages at venues, natural disasters, epidemics, strikes, government orders, or failures of third-party providers. Where such an event stops a paid Campaign from running, section 7 applies.

Indemnity. You agree to indemnify and hold harmless Adverow and its team from any claims, losses, penalties and costs (including reasonable legal fees) arising from your Creatives or other content, your breach of these Terms or the law, or — for Screen Owners — the operation of your Screens and venues.

16. General

• Entire agreement. These Terms, our Privacy Policy and any additional terms referred to in section 1 are the whole agreement between you and us about the Service.
• Severability. If any part of these Terms is found unenforceable, the rest remains in effect.
• No waiver. If we don’t enforce a right straight away, we can still enforce it later.
• Assignment. You may not transfer your rights under these Terms without our written consent. We may transfer ours as part of a reorganisation, merger or sale of our business.
• Notices. We may send notices to the email address on your account or through the app. You can send notices to us at hello@adverow.com.

17. Governing law, grievances and contact

Governing law and disputes. These Terms are governed by the laws of India. Before starting any formal proceeding, please contact us so we can try to resolve the issue informally. Subject to that, the courts at Chandigarh, India have exclusive jurisdiction over any dispute arising from these Terms or the Service. This does not take away any right you have under consumer protection law to bring a complaint before a consumer forum.

Grievance Officer. In line with the Information Technology Act, 2000 and the rules made under it, complaints about content on the Service, or about these Terms, can be sent to our Grievance Officer at hello@adverow.com. Please include your name, contact details, a description of the issue and any relevant Booking reference or link. We will acknowledge your complaint within 24 hours and aim to resolve it within 15 days of receiving it.

Contact. For questions about these Terms, a Booking or a refund, contact us at hello@adverow.com.